The soft power of international higher education

A critical perspective

This article explores current debate on the use of soft power in international higher education, highlighting existing tensions between competing political and academic discourses. It draws on examples from practice and relevant insights in soft power scholarship to capture varying paradoxes and dilemmas that emerge as nations try to leverage the power of international tertiary education to enhance their brand and attract foreign audiences in the name of public diplomacy. Whilst exposing cases of hubris and hidden agendas, this study also addresses issues of inequality and responds to a growing call for knowledge diplomacy aimed at tackling common global problems.